How to pick out (as best as possible) the unseen forces that stand in the way of creativity and 'true inspiration', How to establish your creative organization's identity, Some examples of good business knowledge in the book are things like: There are also a lot of great business applications to the book and Catmull has purposely gone with this format in order to make it easier to digest the information. The relationships formed within Pixar would not have been formed, there may not even be a Disney anymore seeing as many believe that the resurgence of Disney came through the purchasing of Pixar.Īlthough it is interesting and nice to hear about the fundamentals of how Pixar works, how their management is structured and why they became such a success. Catmull is insistent that without Steve jobs funding and mentorship, there would not be a Pixar Animations, which also would have a domino effect in which all those great movies, that means so much to so many people would not have been created. The book is dedicated in a sense to Steve Jobs, who was one of the founding partners of Pixar along with Catmull and John Lasseter.

They are famous for producing incredible animated movies such as Toy Story, Monsters Inc, Finding Nemo, The Incredibles, Up and WALL-E all of which have come from a single source of creativity and then inspiring collaboration. He is more than qualified to talk about this due to the track record of Pixar Animations. Catmull nicely uses his own personal history as well as Pixar Animations history to convey his messages of how to overcome the unseen forces that stand in the way of true inspiration and creativity. is a book written primarily for business tips and tricks, but it also ties in with the history of Pixar Animation. He was very close friends with Steve Jobs and is very humble about his background and his skills as an executive and president of Pixar.Ĭreativity Inc. He lives in San Francisco with his wife and children. He received his PhD in computer science from the University of Utah. Sawyer Award for lifetime achievement in the field of computer graphics. He has been honoured with five Academy Awards, including the Gordon E. Ed Catmull is the co-founder of Pixar Animation Studios and president of Pixar Animation and Disney Animation.

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